- Be succinct – write no more than 50 percent of the text you would have used to cover the same material in a print publication
- Write for scannability – don’t require users to read long continous blocks of text;instead, use short paragraphs, subheadings, and bulleted lists.
- Use hypertext to split up long information into multiple pages.
Other than that, providing an accurate readings or article and also citations is important too. A wrong citation or when the original author is not being acknowledged by the bloggers is a serious offence of plagiarism. In addition, bloggers must be ethical in discussion to avoid defamation and copyright infringements.
Last but not least, language used in writing is vital. Bloggers must always bear in mind that the language use must be standard in order to make it readable by other races, and be sensitive about other cultures and norms when giving opinions or critique
Nielsen, J, 2000, Designing Web Usability, Content Design, Chapter 3, pp.99-160